Optin forms. You know you need them on your website.
But no matter how cute that silly monkey is in Mailchimp, or how easy Aweber makes it seem to make a form, it’s still a hassle (and not so pretty)!
Not only that, but you’ve been told you need them in multiple places on your website, and you’re not sure how to make that work.
Don’t worry- I’m here to save the day! (Or I suppose it’s my favorite plugin that will save the day)
First things first….
What Are The Must-Have Places To Add Optin forms?
Above The Fold
If you haven’t heard that term before, above the fold is the area that one sees when landing on your site before scrolling down. This may require some custom coding (or at least some knowledge of HTML & CSS), depending on your theme. This is something you can pretty easily hire someone to do for you, but the conversions are well worth the small cost.
On Your Sidebar
If you have a sidebar, people are usually looking at it. And if you’re going to put an optin anywhere, it should probably be there. And if you don’t have one above the fold, you can likely still get it there by placing it at the top of your sidebar.
Embedded on Your About or Contact Page
These pages exist for people to get to know you and how you can help them. They are interested in you (or contacting you), and if given the opportunity to get to know you better through an optin, they’ll likely take it on these pages. You can put one in the middle of your About Page and with a form plugin like Gravity Forms, you can add a checkbox to your contact form so that people who contact you are also added to your list.
At The Bottom Of Blog Posts
If a visitor gets all the way to the bottom of your blog post, they likely enjoyed what you wrote and are ready for more. Give them the opportunity for more, through a subscription to your newsletter! This can be setup automatically (see video below) using a plugin, so each time you add a blog post, your optin is set to go!
In Your Footer
Hey, if building your email list is a top priority for you, the more places the better. Just like a blog post, if someone has scrolled all the way to the bottom, they are likely diggin’ your stuff. And if they happened to miss all the other opportunities to optin, you can give them one last chance!
The Plugin That Makes It Easy
Magic Action Box!
It’s a premium WordPress plugin ($47) that allows you to easily and quickly add multiple optin forms allllll over your site, including automatically at the bottom of blog posts, pages, and even pop ups (if that’s how you roll).
Now, if you’re dreaming of having a big feature box (I talk about how it’s my best converting optin here) or a horizontal optin below the header, it’s time to go pro and hire someone to help you out. But for all the other optins you need, MAB will do the trick.
Why I Love It:
- Create unlimited boxes with different text and different styling (colors, fonts, etc). You’ll notice my optin at the bottom of this blog post doesn’t look the same as the one in my footer.
- Embed optin boxes almost anywhere using widgets or easy shortcode.
- Each time I want to add a new box on a new page, I can just check a box on that page or add the shortcode and it appears!
- Automatic optins at the bottom of your blog posts.
- Easily add an image (like a pdf or ebook).
- No need to go into your newsletter subscriber program every time you need a new optin.
- Mailchimp & Aweber can have bugs when you put multiple optins on one page (like when a user tabs they can get sent to another optin form on the page- confusing!). This can be fixed with some code, but let’s be honest, you don’t want to spend your day googling for that. MAB takes care of those errors.
- Customized pop-ups. I don’t love pop ups, but people swear by the conversions. I might try them out one day and I can do so with MAB. (You do need to “Ultimate” version of the plugin to unlock this feature)
So without further ado- here’s a MAB 101 tutorial to how to use the plugin.
I try to keep my videos as short and to-the-point as possible. This one went a little long because there is a lot to cover. I could go into more detail but it would bore you to tears.
So please let me know in the comments if you have any specific questions with using MAB or would like me to go into more detail on a certain aspect.
Do you use a plugin for optin forms? If so, which one and how do you like it? Let me know in the comments!
You can find out more info about MAB on their site here. (P.S. Not an affiliate link, just love it!)